Personal brands can have an impact on those seeking a job, people who are self-employed, and anyone seeking new clients (CBC News)
Majority of women-owned firms are growing at a rate nearly twice the U.S. average, contribute $1.1 trillion in revenues to the economy and create jobs for 7.2 million Americans (Center for Women’s Business Research)
US companies owned by women provide more than 12 million jobs while Fortune 500s employ less than 11.7 million jobs and are shredding between 200,000 – 300,000 jobs per year (Center for Women’s Business Research)
Many interviewers make up their minds about a person in business after the first 10 seconds. (CareerBuilder.com)
55% of communication is received from body language. (UCLA)
FutureBrand, a global brand consultancy reports that authenticity is a key branding component and is growing in importance
One-fifth of this country’s large, established companies will be losing 40 percent or more of their top-level talent in the next five years.
By 2008 the number of young adult workers, from 25 to 40 year olds, will decline by 1.7 million overturning a historic growth rate from 54 percent to 3 percent in the next 20 years.
Every year, 2.5 million people will quit their jobs (BOLS)
One-in-ten HR managers receive more than 100 resumes per job opening (Careerbuilder.com)
Personal brands can have an impact on those seeking a job, people who are self-employed, and anyone seeking new clients (CBC News)
U.S. entrepreneurs have created most of the 6.8 million new jobs since 2003, according to the eighth annual Global Entrepreneurship Monitor (GEM) by Babson College and London Business School.
These entrepreneurs are young (under 35), educated (52% with one or more degrees), and continue to choose the entrepreneurial, opportunity-driven lifestyle over more stable — and frequently — more lucrative careers.
Results from a 2007 survey in Money magazine stated that U.S. workers looking to change careers are motivated more by a desire to find a job they are passionate about than by a better salary.
84% of workers are not in their ‘dream job (CareerBuilder.com)
32% of workers call in sick when they are not (Harris)
In a recent semi-annual survey conducted by Google, said that more than 23 million U.S. Americans are unhappy at work.
One third of 18-24 year-olds surveyed said they’d willing to forgo a portion of their salary to work for an environmentally conscious company (Telindus)
39 percent of 18-to-24-year-olds would consider leaving their jobs if a Facebook ban was imposed. Another 21 percent said they’d feel “annoyed” by such a ban (Telindus)
Featured Testimonials:
Dr. Myles Monroe Founder, Chairman International Third World Leaders Assoc
Nassau Bahamas
"In this landmark work Brand Me. Make Your Mark - Turn Your Passion into Profit, author Melissa Dawn Johnson takes us on a journey of exploring the principles, process, purpose and power of branding. From her academic, professional and experiential background, Melissa opens up the world of branding to the common man and gives us access to what major companies pay millions to accomplish. I was inspired and challenged by every page and believe this book will become a classic in the market place, as it opens and flattens the playing field of success making it accessible to all. Melissa's experience in the world of Fortune 500 Companies prepared and qualified her to address this subject with an uncommon measure of authority, as she engages the reader in an introspective search that opens up possibilities once thought improbable."
Marina Maher Marina Maher Communications New York, NY
"Melissa has put her finger on the pulse of what's needed by today's entrepreneurs. With a backdrop of constantly changing economics and technology, building a brand from your name is critical. It's the only way to create relevance and preference for YOU."
Sandy Shan Global Consultant (PR & Marketing)
My passion has always been in Marketing and PR, but over the years circumstances found me drifting into areas that left me "wanting more" from my career. Working with Melissa Dawn Johnson helped me reunite passion with purpose, and I have now found my DNA or as Melissa calls it my Distinct Notable Attributes. I have rediscovered my core skills which mean I can go out there and live my dream.
