Entrepreneur and author Melissa Dawn Johnson is a Global Branding and Personal Transformation Strategist who has a keen understanding of the importance of branding in these changing times. An innovative marketer with a proven track record of elevating the image of the world’s greatest brands, Johnson is CEO and President of Atlanta-based Velvet Suite Marketing Consulting Group, Inc. (www.velvetsuite.com) and Brand Me International (www.brandmelive.com). Velvet Suite Marketing Group authentically brands people, corporations, organizations and destinations with a patent-pending methodology called ID3™ innovation. Johnson’s formula for authentic branding is a success essential for anyone.
As a global branding strategist, Johnson empowers by reinforcing the idea that change is a catalyst to unleash potential. After experiencing a life-altering personal loss, Johnson made a commitment to dare to live the life she dreamed. Her only promise to herself along the journey would be to inspire and empower the world to believe anything is possible. Her first title, Brand Me: Make Your Mark: Turn Passion into Profit (Ambassador Press – www.brandmelive.com) offers a 7-Step Brand Blue Print™ to package your passion into a profitable life.
Johnson was groomed in the art of branding during her tenures at Procter & Gamble, Victoria’s Secret and Nationwide. Her expertise also includes coaching Velvet Suite clients such as Time, Pepsi, Citi, Kraft, the National Football League, NCAA and the National Basketball League. Johnson’s work has also enabled her to develop a powerful branding model for people. She developed signature partnerships with personalities such as Shania Twain, Jessica Simpson, Mary J. Blige, Common, Hill Harper, Olympic athlete Carmelo Anthony and World Cup soccer player, Oguchi Onyewu. Her work with executives, pastors, politicians, collegiate and professional athletes gives her a proven platform to brand anyone.
Johnson is an international on air contributor to CNN through a weekly Sunday segment Sunday Morning Motivation. “Making the Brand” an online-web series, gives her audience an insider’s view to the recipe behind the world’s most renowned entrepreneurs, personalities and influential individuals making their mark. In 2008, Johnson created a groundbreaking social platform and online community – “Brand Me Live” (www.brandmelive.com), in conjunction with Endavo Media to offer videos, user-generated content and branding tips, with interactive social media features through the Brand Me Dream Center.
Johnson travels the world speaking about personal and global brand leadership and has been featured in national media including The Wall Street Journal, Black Enterprise, Essence, Ebony and InsideBrandedEntertainment.com.
Johnson received a Master of Science degree from the Integrated Marketing Communications (IMC) program at Northwestern University in Evanston, Illinois. She graduated cum laude, with a Bachelor of Arts degree in Public Relations and a minor in Business Administration from Otterbein College in Westerville, Ohio.
Reared in Fayetteville, North Carolina, Johnson learned the value of service as the key ingredient to leaving a legacy. She founded a non-profit R.E.A.C.H. (Remember to Extend A Caring Hand) while in high school encouraging youth to commit to community service monthly. She attended Otterbein College on a community service scholarship, where she served as coordinator of the Indianola Middle School Program, a nationally recognized mentor program, honored by President Bill Clinton for its innovative impact in bringing hundreds of college students into community service. Johnson was inducted into the Otterbein College African American Hall of Fame in 2009.
Johnson currently resides in Atlanta, GA and enjoys extreme fitness, dancing, cooking and spending time with family and of course sports.